Understanding family takaful purchase behaviour: the roles of religious obligation and gender

Abstract Takaful is an important and major segment of the finance industry that poised for growth. Understanding factors influence Muslim consumers’ purchasing behaviour crucial to accelerate growth in family takaful market segment. However, research has yet adequately address drivers purchase behaviour. By integrating religious obligation into theory planned behaviour, this study proposed tested a model underlying further examined moderating impact gender. The findings show intentions are influenced by attitude subjective norm, intention perceived behavioural control. Although affects attitude, control, its on not supported. These differ across male female groups, emphasising centrality gender as moderator boundary condition relationships posited model. have various theoretical managerial implications which highlighted.